4-Week Kickstarter Course

Discover Your Strategy Journey Roadmap to Tackle Your Transformation Challenges and Kickstart 
Future Growth in Your Business & Career 

Special BONUS for BOOK OWNERS only who will be invited to access the Strategy Journey Circle Forums 


For non techies & techies to join·the·dots

What you’ll learn in this Strategy Journey
Kickstarter Course:

  • The 3 mistakes to avoid and overcome that will empower you to deliver and achieve Effective Digital Transformation especially in disruptive times, with real Return On Investment (ROI) for customers, users, all business stakeholders and in your career too
  • How to apply the Strategy Journey Framework to your digital transformation problem and score or audit your business, enterprise or project to see the gaps and resolve your highest priority issues, while improving performance to allow for future opportunities
  • Your personal step-by-step roadmap to solve your business problem and transformation challenge including the threat of digital disruption to the business model and the operating model, that will make you the go-to problem solver and in-demand across your network

Exclusive Content! You won't learn this anywhere else. 

Join Strategy Journey Kickstarter Course to change the way you think and act on your business and career journeys, innovate digital services and execute digital  transformation to achieve the best ROI

Your Host:

Julie Choo

Lead Author and Creator of

Founder and CEO, Stratability

Strategy Journey Kickstarter 4-Part Mini-course:

Starts in January 2022

Exclusive dive into the special techniques from the BOOK 

  • Julie has designed new digital services, advised, architected and managed transformation projects and programs with budgets and/or assets from $6million to $60billion, ranging from early stage tech start-ups to large multinational corporations
  • Trained and taught 1000s of people worldwide in strategy & innovation, business architecture, data-driven design & blockchain, engineering and project management (professional and academy positions)
  • Developed and delivered extensive data, process, and cultural experiences through product and service innovation, growth and expansion, across multiple industries and in 6 continents globally

Companies that have worked and trained with Julie & the Stratability Team:

The Framework showed me how to take my business forward

The Framework really helped me to work out how to take my business forward and where to spend money to grow, and on what services would really turn a profit to help me scale my business too. Service Design helped me to really understand what target customers to go for. We have achieved so much more since the training!

Kai A. // Entrepreneur, Studio Avant Garde Communications

Inside the Course:

4 steps to achieve clarity on your priority business or career challenge and identify your path to resolve it and WIN, in the 'game of business'...

Includes full exercise worksheets which form your training workbook!

Plus exclusive membership to the FACEBOOK GROUP to get Q&A support and connect with peers.

Where are you today? What is the best way to start problem solving?

Review and get clarity on your transformation challenge, and what value-add or outcomes you really need to achieve to reach your end-goal and gain success. Learn how to leveraging your network and co-create with the right customers and stakeholders based on your role to achieve results better and faster including quick wins and long term strategic priorities, across your different projects.

What is Strategy Journey Framework & How to achieve your Target Operating Model (TOM) with all its benefits?

Score the business you're working in, and your specific business project and challenge, with your special fast-track audit using the STRATEGY JOURNEY Framework. Learn how to discover gaps that you should prioritize, to resolve your business transformation challenge, through joining the dots with the 5 model Framework to get you from your current state to your target state modus operandi. AND don't waste time and money (wasted effort) on the wrong activities. 

Three Paths to Digital Transformation using the Strategy Journey Roadmaps

Discover how to use the three approaches to effective Digital Transformation and the Three Strategy Journey Paths with their specific step by step roadmaps for overcoming your business challenges and delivering business growth. Identify and chose your own path for implementation in your business, enterprise or projects. 

Next Steps
: Take Action to Make Your Transformation Efforts a Success

Design your personal roadmap with the next steps to take, to successfully apply and achieve business and digital transformation in your business, enterprise or projects that will elevate and accelerate your career.

What some of our customers & alumni are saying...

I know exactly what to present to my CTO and gain buy-in with stakeholders

I can't believe you've just shown me the process to set up a design authority step-by-step. I know exactly what to present to my CTO, and gain buy-in with stakeholders now! It really works to help work out where are the best investments to make, where to setup services in a real global operating model.

Emely P.  //  Lead Product Architect EMEA, Salesforce Ventures

I learned how to look at the business as a total entity

The key thing that I learnt on the course was how to look at the business as a total entity and develop key processes throughout the business. It’s going to enable me to go back into my business and focus on what we do and what we offer from strategy to delivery.

Clive D.  //  Digital & Business Intelligence Manager, Synergy

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