A roadmap that enables you to join·the·dots and build a SUSTAINABLE FUTURE...
capable of CONTINUOUS GROWTH and OVERCOMING DIGITAL DISRUPTION

Transforming Operating Models

with Service Design

The Data-Driven SERVICE led method...

To TRANSFORM the OPERATING MODEL of a business or organization in the DIGITAL AGE
Using VALUE-DRIVEN, CUSTOMER CO-CREATED and NETWORK CONNECTED techniques fit for the digital economy
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NEXT COURSE STARTS
21 OCTOBER 2020

Days
Hours
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CLASS IS FULL - REGISTER INTEREST HERE

The success stories of today and the future are Service Led, NOT Solutions Led...

HOW a business operates, can make or break its future, as more businesses and the jobs and careers that come with them, are increasing being disrupted in as little as 10 years. 

The solutions of the past are increasing becoming irrelevant to customers, while the solutions of the future need to align to the journeys that customers choose and expect, in order for them to be adopted.

The ‘game of business’ has changed…

Customers not only think, act and behave differently but they are self-connecting what services they will adopt from an open digital ecosystem where it is their Value Model that matters… to drive future demand and innovation. 

In the digital economy, two key elements have become the primary driver of future growth and sustainability for all businesses:

  • the ‘Services’ offered by the business to customers, and
  • the ‘Operating Model’ run by the business that delivers the services.

A enterprise’s ability to continuously transform the capabilities in its Operating Model through Service Design & Innovation, with agility, accountability and action has become the primary differentiator of its future survival, value and success.

Are you facing these Business Transformation Challenges?
Do you want to change the game?

COMPETITION: Is your business falling behind in service richness or quality impacting your market share?

INNOVATION: Innovation is not integral to the normal process of Transformation in your business, as it should be.

COSTS: Your cost base is too high – how do you cut this without impacting the service quality to customers?

EXPERIENCE: Your customers don’t think you’re doing a good enough job for them and will switch to new services.  How do you remedy this?

EFFICIENCY:  Could you create systems to automate the right activities and eliminate manual process by leveraging the latest technologies? 

DIGITAL: Are you spending money on digital transformation projects that are not delivering the right outcomes? How do you get better ROI?

RESOURCES: Your teams are working in silos resulting in duplication. How do you resolve and share resources to reduce waste in effort?

DATA: Could your business activities capture more data and listen better to customers to leverage Artificial Intelligence and create more value?

PEOPLE & CULTURE: How do you change attitudes, provide motivation, and create a more inclusive innovative culture?

PLANNING: How does your business attain a focus on the long-term whilst continuing to tactically deliver value?

Transforming Operating Models with Service Design is...

A step-by-step guided path and roadmap to effective business transformation
Based on a proven method tested via extensive practical application...

The Strategy Journey

The method underpinning the training is built on THE STRATEGY JOURNEY Framework. Focused on HOW enterprises, no matter their size, can successfully navigate through the five stages of their business lifecycle or strategy journey.

Customer Value Led

A clear focus on the customer journey is used through the training ensuring that an ‘outside in’ measure on value is used to drive change rather than a internal company centric ‘inside out’ perception of what value is to a customer.

Real World Case Study

The training is brought to life using ‘real world’ case studies to illustrate the application of the techniques with practical exercises. Participant students get to build real solutions that can be applied and executed in real time.

Empowering You To Master Value-Driven Digital Transformation

All Stratability Academy Training has been developed using a wealth of practical experience cross industry harvested through capturing, listening and understanding the data that comes from changes in our markets, and in the evolving economies of the world that form the digital business ecosystem.  

This program has been designed to apply to all sectors of business looking for growth or to build sustainable services that add value, including a high growth Startup or SME, a Large Global Corporate, Government Departments and other Public Sector Services, as well as Non-profits. 

Combining 100+ years of experiences from industry experts, the training program is aligned to the following roles in enterprises of all shapes and sizes:

  • Product Managers
  • Business Managers & Product or Service Owners
  • Customer Experience and User Experience Designers
  • Strategy & Innovation Specialists
  • Business & Enterprise Architects
  • Business & Process Analysts
  • Data Scientists, Analysts & Architects

What SOME oF OUR alumni ARE sayING ABOUT THE TRAINING…

The key thing that I learnt on the course was how to look at the business as a total entity and develop key processes throughout the business. It’s going to enable me to go back into my business and focus on what we do and what we offer from strategy to delivery. From that perspective, the course was outstanding.
Clive D.
Digital & Business Intelligence Manager, Synergy
I can't believe you've just shown me the process to set up & run a design authority step-by-step. I know exactly what to present to my CTO, and gain buy-in with stakeholders now! It really works to help us work out where are the best investments to make, where to setup services in a real global operating model.
Emely P.
Lead Product Architect EMEA, Salesforce Ventures
We used the templated canvases to provide a big strategy deliverable for our entire capability and practice as a service to our CIO. This was all taught step by step. What was amazing is that we could do this for internal services as well as external ones - very original to treat stakeholders as customers. The co-creation journey map was the key for us. My internal customers really want this strategy.
Fabien B.
Infrastructure & Security Lead , Sanofi

What will you learn, action and achieve?

 This training is comprised of two distinct courses which may be taken as one overall program or individually as required based on the role that you have within an enterprise that you work for and/or service.

COURSE ONE:

Applied Service Design & Innovation

  • INTRODUCTION:
    Transforming Operating Models with Service Design Path + Identifying Your Service Design Brief

    Learn the role of Service Design & Innovation vs Operating Model Transformation in the digital economy and in the business lifecycle based on Strategy Journey Stages & Paths

    Learn how to scope your service design case study and project brief

    BONUS #1: Digital Wallet Service business case study brief

  • MODULE 1:
    Identifying Values And Trends To Service

    Learn what constitutes as value to different customers in the digital economy and the value measures used to analyze performance & trends

  • MODULE 2:
    Discovering Customer Problems & Solutions That Stick

    Learn how to apply co-creation techniques to understand customer problems and develop game plans for sticky service solutions

  • MODULE 3:
    Modelling The Customer Solution Fit

    Learn how to model a viable target market, based on whether customers are a good fit for your Business Model to grow sustainably

  • MODULE 4:
    Mapping The Customer Journey

    Learn how to profile customers' mindsets and behaviors in order to identify their goals and map their real customer journey paths

  • MODULE 5:
    Building Value With Sticky User Journeys

    Learn how to create network effects as customers experience your service along their user journeys to create service stickiness

  • MODULE 6:
    Innovating Service Opportunities With Value Modeling

    Learn how to design a USP service based on the customer's self-connected service journey and Value Model within the value ecosystem

  • MODULE 7:
    Implementing Services through Digital Transformation

    Learn the next steps to implement new service innovations in the business's Operating Model using digital transformation techniques

  • WRAP-UP:
    DESIGN REVIEWS, Q&A & OTHER BONUSES

    Live Lesson: Course Wrap-Up

    BONUS #2: Case Study Project Reviews with Q&A
    (multiple group coaching sessions)

    BONUS #3: How to pitch your Service Innovations to gain a mandate... with buy-in and seed investment

    BONUS #4: Leveraging data and AI to join the dots in Service Innovation

COURSE TWO:

Operating Model Transformation Design

  • INTRODUCTION:
    Transforming Operating Models with Service Design Path + Identifying Your Transformation Design Brief

    Learn the role of Operating Model Transformation Design vs Service Design & Innovation in the business lifecycle or Strategy Journey Stages & Paths

    Learn how to scope your transformation design case study and project

    BONUS #1: Digital Wallet Service business case study brief

  • MODULE 1:
    Validating the Business Case for Transformation

    Learn the different forms of value that can be delivered through the Operating Model and what it takes to join·the·dots in the target state

  • MODULE 2:
    Deriving the Target Operating Model for a Service

    Learn how to map and model the inputs, outputs and components in the Target Service Operating Model based on the target value stream

  • MODULE 3:
    Identifying Capability Gaps to the Target Operating Model

    Learn how to measure capability maturity levels and determine the gaps that need to be overcome to achieve an optimal target service

  • MODULE 4:
    Modeling the Cost to Run the Target Operating Model

    Learn how to define the process and components in the capabilities that form the Target Operating Model, to derive its operating cost

  • MODULE 5:
    Scaling the Operating Model for Growth & Sustainability

    Learn how to define and measure the costs-benefits of different transformation options to scale the Target Operating Model

  • MODULE 6:
    Architecting Target Operating Model Components

    Learn how to define an optimal location footprint, design the service architecture and derive the organization of the Target Operating Model

  • MODULE 7:
    Identifying Transformation Gaps to the Target Service

    Learn how to derive the inputs and outputs in Transformation Journey and to address the Transformation Gaps in the Target State

  • WRAP-UP:
    DESIGN REVIEWS, Q&A & OTHER BONUSES

    Live Lesson: Course Wrap-Up

    BONUS #2: Case Study Project Reviews with Q&A
    (multiple group coaching sessions)

    BONUS #3: Building and Pitching Transformation Business Cases to gain buy-in & implementation funding

    BONUS #4: Leveraging data and AI to accelerate Operating Model business agility

Authored and taught by:

Julie Choo

Author & Instructor

Julie is the lead author of THE STRATEGY JOURNEY Book.

Her background is a techie engineer who specialised in all things data and design related. She loves to join·the·dots and find gaps so she can solve problems others are too afraid to tackle. Julie innovated her first commercially profitable service when she was 10 years old.

She has over 20 years experience working with enterprises of all sizes big and small to design and define their strategy-to-execution journeys including Service Innovation and Mergers & Acquisitions across multiple industry sectors including Technology, Financial Services, Auto, Public Sector and Healthcare, Energy, Education and Learning, Telecommunications... and more...

Dr. Graham Christison

Author & Instructor

Graham is co-author of THE STRATEGY JOURNEY Book.

His early career research and development leadership in a startup Biomedical company earned him a PhD in Applied Physics and Medical Sensing through the development of innovative solutions to non-invasive blood glucose monitoring in diabetic patients.

Graham has 27 years experience leading the design and execution of business service and operating model transformation across a multi-national range of global enterprises in the Financial, Oil and Scientific sectors. Having lived and worked in different countries across Asia, Africa, Europe and the Americas, he has an intimate understanding of the challenges of business change for global teams and local cultures.

What's included in the program?

ROADMAP, FRAMEWORK & RESOURCES

10 Steps that take you through the Strategy Journey Path to innovate a service that solves customer problems along their real customer journey, covering 12 different canvases in THE STRATEGY JOURNEY Framework with worked examples.

APPLIED & PRACTICAL LEARNING

Each course is comprised of 8 modules & 25+ online lessons with exercises, including a case study brief for you to design a service solution for inclusion in your CV & Portfolio. You can also apply the lessons & exercises to a real case study in your enterprise.

COACHING & COMMUNITY SUPPORT

Each 8 weeks course is supported by 8x 90min Live Q&A Office Hours sessions for group coaching from our experts. You can also share & receive feedback from like-minded peers across multiple professions & industries to learn from their experiences.

ADDITIONAL BONUSES

Access to the Strategy Journey HUB and all its resources...


Following each 8 week course, you'll also receive six(6) months access to the Strategy Journey HUB.
The Hub includes the additional canvases and toolkits from the EXTENDED STRATEGY JOURNEY FRAMEWORK, shared and taught via On-Demand Video Masterclasses, Case Studies, Interviews, Quizzes and more to help you learn through GAMIFICATION! 

Your learning journey continues as you can leverage coaching support for your Case Study Project or other transformation challenges faced at work through Monthly Live Q&A sessions for HUB members.

Members also get online access to THE STRATEGY JOURNEY Book and Workbook.

WhO HAS THIS TRAINING HELPED…

My understanding ... has moved up from a one or two to a three or four, and this brings value back to my clients. I can also articulate how to troubleshoot and where we can help our clients through transformation. I would recommend this course to anyone who is on a journey to understand, or prepare for, going through a business transformation, or looking at ways to drive efficiency in your organization.
Andy L.
Director Client Services, DELL EMC
Following our training from Stratability, my team was able to successfully deliver a TOM project for a large global investment banking client, and we even exceeded their expectations in a very short period of time. When it comes to Operating Model Design and Business Architecture, we are very happy to have learnt from one of the best in the industry.
Stuart M.
Managing Director, JDX Consulting

Our RECENT ALUMNI HAVE COME FROM OR WORK FOR THE FOLLOWING ORGANIZATIONS…

What makes this program different?

It focuses you and your business on AGILITY, ACCOUNTABILITY and ACTION

  • Support at every step of the way...

    Unlike other programs who promise support, but don't follow through, you can ask questions at anytime and we meet weekly face-to-face (virtual meeting) at the Q&A Office Hours sessions.

  • No non-sense teaching style.

    No sugar coating here, because what you need is brutal honesty, not feel good content. You'll get real feedback from us on your options, what you can try and action on your real projects.

  • 100% action focused.

    You don't need more theory or tools that you can't connect without the data, nor plans you can't implement, and services customers don't want, that's the problem! You need an actionable roadmap that creates value continuously through co-creation.

  • Growth mindset community...

    Students and alumni are open to sharing, and constructive problem solving together. No negative, defensive behavior or resistance to change. The focus is on learning and getting better at the game.

  • Based on research and data.

    Everything taught is based on research, and evidenced by data where possible, and the 100+ years of real experiences and lessons learnt on projects old and new, from our team of global experts.

  • You get what you pay for.

    Yes there are programs for less than half the price, but don't be surprised if you're underwhelmed. You are investing to learn from our experts who charge many 1000s per hour, to work on projects that cost 10s to 100s of thousands, millions and even billions.

What's My Investment?

Let’s get your business, project(s) and career into shape!

It’s time for you to become the disruptor and not the disrupted  in our fast changing digital economy, from designing services customers ‘like’ and ‘follow’, that you can launch and deliver to the market with speed from your agile Operating Model with a difference.

Applied Service Design
& Innovation

COURSE ONE
Commences March 2021
USD $ 1997
  • 8 Modules with 40+ Lessons + Practical Exercises (lifetime access)
  • 8 Monthly Live Masterclasses with Q&A Sessions
  • Downloadable Slides & Templates
  • 1 Year Access to Private Community Forum with Q&A support
  • BONUS: Digital Service Case Study Brief & MODEL ANSWERS - EDTECH ($997)
  • BONUS: Digital Service Case Study Brief & MODEL ANSWERS - FINTECH ($997)
  • BONUS: Innovation Pitching Techniques ($497)
  • BONUS: AI & Data Science in Innovation ($497)
  • BONUS: 6 mths Strategy Journey Accelerator ACCESS ($497)
Register Interest

CPD Credits available

Operating Model
Transformation Design

COURSE TWO
Commences March 2021
USD $ 2997
  • 8 Modules with 40+ Lessons + Practical Exercises (lifetime access)
  • 8 Monthly Live Masterclasses with Q&A Sessions
  • Downloadable Slides & Templates
  • 1 Year Access to Private Community with Q&A support
  • BONUS: Digital Service Case Study Brief & MODEL ANSWERS - EDTECH ($997)
  • BONUS: Digital Service Case Study Brief & MODEL ANSWERS - FINTECH ($997)
  • BONUS: Building a Business Case ($497)
  • BONUS: AI & Data in Tranformation ($497)
  • BONUS: 6 mths Strategy Journey Accelerator ACCESS ($497)
Register Interest →

CPD Credits available

Do you want to train your team? Need something more tailored for your company?
Learn More about our Enterprise Services or Contact Us to make an enquiry.

Frequently Asked Questions

WHY SHOULD I ENROLL?

Service design skills and operating model transformation skills are highly coveted in both large enterprises and startups. Service Designers with  applied service design experience and Operating Model Transformation professionals command considerable influence in business in the digital age. The skills learnt in this program are unique through the use of value measures to lead the design of a service and data to connect a service design and the resultant operating model transformation required to realise it. No other training program enables a ‘joining of the dots’ in such a method driven way between these facets of digital service design and operating model transformation. You’ll learn directly from experienced senior strategy design and transformation professionals who have worked at many large scale businesses and fast growing start-ups across multiple industries including the Financial Services (including Fintech), Telecoms, Energy … and more who have contributed to developing THE STRATEGY JOURNEY methodology.

WHAT JOBS WILL THIS PROGRAM PREPARE ME FOR?

This program will equip the student with advanced service design and operating model transformation skills to enhance existing business roles such as Service Owner, Product Manager, Business Managers, Customer /User Experience Designers, Strategy & Innovation Specialists. It is also a key enabler by addressing gaps in knowledge and skill for roles such as Business  or Enterprise Architect and Data Scientists. Both of these genre of roles serve the C-suite in delivering the digital agenda for a business. 

HOW DO I KNOW IF THIS PROGRAM IS RIGHT FOR ME?

This program is intended for anyone who is currently responsible for operating, evolving or investing in services in a business to realise a strategy or those responsible for designing and delivering the resultant operating model to support the strategy. If you require to learn these skills, or build on established experience by learning a new and different approach to this, then this is the program for you.

WHY BECOME SKILLED IN SERVICE DESIGN AND OPERATING MODEL TRANSFORMATION?

The success stories of today and the future are Service Led, NOT Solutions Led. Service Designer skills are sought after in enterprises undergoing digital transition as well as entrepreneurial startups. Operating models have to become more agile and transform more easily with reduced waste. These skills will enable you to be come the linchpin that your enterprise or clients cannot do without.

DO I NEED TO APPLY? WHAT ARE THE ADMISSION CRITERIA?

No. This academy program accepts all applicants regardless of experience and specific background. 

WHAT ARE THE PREREQUISITES FOR ENROLLMENT?

No prior experience with Service Design, Innovation or Transformation is required.
Ideally you will have a past or present project to bring into the course as your case study.
If not, in week one we will help you scope a project for the course. You will need to be
comfortable with basic computer skills, such as managing files, using third-party online
programs, and navigating the Internet through an online browser. You will also need access to
a webcam on a computer in order to join the live Q&A sessions. Most important of all, you must
enter this course with an open mind as these are new ways to approach these topics.

HOW IS THIS TRAINING PROGRAM STRUCTURED? (eg. Will I get all the lessons immediately? How does the live coaching work?)

The Transforming Operating Models with Service Design program is comprised of content and curriculum to support two sequential eight(8) week courses:

  • Applied Service Design & Innovation
  • Operating Model Transformation Design

You may subscribe to the training at a program OR individual course level – i.e. purchase and undertake the program comprising the two courses in sequence at the advertised dates or purchase a single course.

In each course there is up to 90 mins of on-demand video training (split into multiple lessons) and 90 mins of live Q&A (ie. group coaching sessions) per week. We estimate that students should set aside a further 5-7 hours per week focused on the exercises in the case study project, in addition to these two 90 minute video sessions in order to satisfactorily complete the course in 8 weeks.

Live Q&A Office Hours sessions are run to support a global audience with slots scheduled to suit different timezones. 

Training materials will be released week by week following the order of the modules. This is to ensure the structured order to the methodology is followed. Exercises and case study work would become confusing if the student were to jump ahead to later modules prior to the completion of the training sessions that focuses on them – eg. skipping ahead will create gaps in many of the exercises, which would become compromised in quality, especially where there is a dependency on specific data collected from a previous exercise.

Support is provided in week one for scoping your project to create a brief to take through the course which will be based on a present or past project of your own or a program source case study. In the final week we provide approx 4 hours of live case study reviews undertaken in groups via online meetings.

For additional coaching support to obtaining certification levels, and other details regarding our professional qualifications (eg. CPD credits), please contact us.

WHAT IS THE DURATION OF THE PROGRAM & COURSES?

Each course in the program has an 8 week duration from the commencement of Module1. At the end of this period the student will then have lifetime access to the on-line learning materials. The student will also have 6 months access to the Strategy Journey Hub and its resources and community at course completion.

CAN I SWITCH MY START DATE? CAN I GET A REFUND?

You can switch your start date or obtain a refund within the first 14 days of the course. After 14 days there is no refund however you can request to switch start date by application. This is in accordance with our general cancellation and refund policy. Please read the Stratability Academy Terms of Service for further details.

WHAT SOFTWARE AND VERSIONS WILL I NEED IN THIS ONLINE PROGRAM?

You will need access to a computer with a browser to undertake this training program. If you are accessing Stratability Academy resources from your work computer, please ensure you contact your administrator to include https://stratabilityacademy.com as a safe domain within your corporate firewalls, as well as ensuring your computer has following the minimum requirements below. 

Software access requirements (please ensure you remove firewalls or other restrictions):

  • Google Drive including googledocs, googlesheets, google slides, etc…
  • Typeform

Minimum browser requirements are:

  • Chrome 49+
  • Firefox 57+
  • Safari 10.1+ (Apple – macOS)
  • Edge 14+ (Windows)

Minimum operating system (OS) requirements are:

  • Windows 8.1 or later
  • Apple MacOS 10.10 (Yosemite) and later
  • Any Chrome OS or Linux OS that supports the browsers mentioned above
WHAT CERTIFICATIONS OR QUALIFICATIONS WILL I OBTAIN FROM COMPLETING A COURSE OR THE PROGRAM?

On completing of your training program or course, Stratability Academy will provide you with a ‘Certificate of Participation’ and indicate the appropriate level of CPD credits achieved.

Please contact us for details of our Practitioner and Coaching Certifications, including other Professional and Academy Qualification Credit. 

CAN I PURCHASE ACCESS FOR SOMEONE ELSE OR A LARGE TEAM OR GROUP? (eg. gift or company purchase)

Yes, please contact us to arrange a special checkout for you to do this and/or to obtain a coupon or license keys, including discussion on any bulk purchases with 6 students or more. 

IS THIS TRAINING AVAILABLE IN OTHER FORMATS? (eg. Public or In-house Workshops at a company)

Public Workshops:
Following extensive feedback from our alumni, we no longer offer this training as a public 3 or 5 day public workshop (ie. face-to-face classroom), as the depth and breathe of the content, including the time for activities to be conducted properly, cannot be accommodated within the short timeframes without impacting and compromising the student’s learning experience, including their ability to complete their case study projects to sufficient quality. A program spanning several shorter workshops over a few terms (eg. 6, 12, 18 months) would also incur substantially higher costs to students in order to cover logistics, such as travel, etc…

NB: Stratability Academy has put significant effort to restructure this training in order to provide the blended interactive learning experience in this course, which also maintains and improves the quality of our teaching.

Private and In-house Workshops (held at an enterprise’s office):
We do offer specially formulated versions of this training program to enterprises with teams larger than 8 persons requiring this training. Please contact us to discuss your needs. 

Alternatively, check out our Enterprise Services for more information.

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